Why coaching is unbeatable

Coaching is a wonderful process. It works because the ownership of learning is firmly placed with the client. It is contractual and therefore result oriented. Thus a lot of game-playing is avoided in the very design of the process. Again, I love it because it leads to change. Even a single session can be life changing. Although results are not guaranteed, the chances of success here are much higher than any other developmental process that I am aware of. It is based on trust, support, listening, empathy – all the values that seem to be dying in our race to get somewhere. It makes people feel more empowered and confident. What else do we want?